Estée Lauder Very Estée
Introduces the new fragrance Very Estée in fall 2012. The fragrance is announced as the glorification of Lauder women’s affinity for luxury and style and as a combination of modernity and the heritage of this house. The advertising slogan goes, "The new sexy fragrance."
The composition is an elegant and sophisticated floral-musky. It opens with notes of lotus, freesia, cassis and pink pepper. The heart consists of Bulgarian rose oil, jasmine and molecules Rose Petal NaturePrint ® and Gardenia Brazil NaturePrint ®. The base is woody with notes of cedar, cashmere, sandalwood and musk.
Top notes: lotus, freesia, cassis, pink pepper
Heart: Bulgarian rose, rose petals, Brazilian gardenia, jasmine
Base: sandalwood, cashmere, cedar, musk
The composition is an elegant and sophisticated floral-musky. It opens with notes of lotus, freesia, cassis and pink pepper. The heart consists of Bulgarian rose oil, jasmine and molecules Rose Petal NaturePrint ® and Gardenia Brazil NaturePrint ®. The base is woody with notes of cedar, cashmere, sandalwood and musk.
Top notes: lotus, freesia, cassis, pink pepper
Heart: Bulgarian rose, rose petals, Brazilian gardenia, jasmine
Base: sandalwood, cashmere, cedar, musk
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| The face of the perfume is model Hilary Rhoda. The fragrance is available as 30 and 50 ml Eau de Parfum |
Every few years Lauder hits the nail on the head and creates a perfume that subtly but surely changes the direction of the fragrance market. I hope this is one of their game changers. The bottle and the name are so uncool I think it just might work!
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