Estée Lauder Very Estée

Introduces the new fragrance Very Estée in fall 2012. The fragrance is announced as the glorification of Lauder women’s affinity for luxury and style and as a combination of modernity and the heritage of this house. The advertising slogan goes, "The new sexy fragrance."

The composition is an elegant and sophisticated floral-musky. It opens with notes of lotus, freesia, cassis and pink pepper. The heart consists of Bulgarian rose oil, jasmine and molecules Rose Petal NaturePrint ® and Gardenia Brazil NaturePrint ®. The base is woody with notes of cedar, cashmere, sandalwood and musk.

Top notes: lotus, freesia, cassis, pink pepper
Heart: Bulgarian rose, rose petals, Brazilian gardenia, jasmine
Base: sandalwood, cashmere, cedar, musk

The face of the perfume is model Hilary Rhoda. The fragrance is available as 30 and 50 ml Eau de Parfum

Every few years Lauder hits the nail on the head and creates a perfume that subtly but surely changes the direction of the fragrance market. I hope this is one of their game changers. The bottle and the name are so uncool I think it just might work!

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